AbOn

Innovation and Business Developmentfor the Subscription Revolution

Strategy

Economy

Product development

Sale

The system

Competence

Strategy

Economy

Product development

Sale

The system

Competence

Strategy

AbOn leads strategy processes with a focus on subscription, or we deliver analyses and contributions into the firm’s own process. The strategy process begins with a situation analysis that defines the product’s position compared to the competition, potential customers, and existing ones. We examine the possibilities of products or their variations. We underpin the various strategic product orientations with economic estimations and assess the firm’s technological prospect to implement the changes.

Economy

AbOn assists in optimizing the subscription business through a review of the effectiveness of its work in sales and marketing. We conduct appraisals of pricing, utilization of the customer database, alternate payment models, and more efficient use of support systems. We are able to either conduct a brief initial appraisal or perform a comprehensive analysis in order to detect profit realization measures throughout the whole value chain.

Product development

AbOn contributes with expertise to businesses with already established subscription products or startups. Our methodology incorporates the assessment of many dimensions. This includes analog and digital, prices and product structure, target group characteristics and needs, communication and communication channels, time, place, and quantity. AbOn has testing programs, tools, and methods for product and price analysis.

Sale

AbOn assists in the process of acquiring new subscribers and preventing customer attrition. We develop measures that converts users of the product into paying customers, and we have methods and initiatives that leads to more structured and systematic work. AbOn conducts multivariate analyses of customer bases that identify the customers that are most likely to discontinue their subscription, and that provide concrete suggestions for churn-reducing initiatives.

The system

The subscription system can either be old, complicated, and time consuming in its operation, or new with inadequate functionality. We assess whether or not your system satisfies the firm’s short- and long-term needs. If necessary functionality is absent, we assist in requirement specification and cost estimation prior to the system’s development.

Competence

AbOn offers courses and seminars, and we conduct competence development for both individuals and teams. The method varies according to the company’s needs and wants. Many also have a need for individual guidance on one or more subject within subscription.